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You’ve got a big idea. A bold message. Maybe even a draft deck. But ideas need more than strategy - they need story.

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<aside> 🎯 I help founders, B2C programs, and mission-driven businesses bring clarity, emotion, and execution to what they’re building.

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<aside> 🚀 Whether you’re crafting a pitch, a sales cadence, launching a campaign/program, or figuring out what your message even is - I’ll help you shape it, simplify it, and bring it to life.

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About me

Powerful marketing and program building aligns every touchpoint [from words and visuals to the full user journey] into an intentional experience that builds trust, makes your customer feel understood, and drives action. I make sure yours does exactly that.

You don’t need a big team. You need someone who sees the whole picture - and gets it done.

I’ve spent 7 years helping teams simplify their message, understand their audience, and build digital experiences that feel empathetic and drive results. From coordinating a national website rebuild to crafting content for international student recruitment to owning a full-funnel digital strategy that resonates with and recruits top founders, I connect the dots between strategy, storytelling, and execution.

<aside> 🚀 If I had to pitch myself in five bullets:

• Creative strategist and AI systems builder with 7+ years leading 0→1 projects across tech, education, and entrepreneurship
• Expert in customer-centric marketing within startups, education, b2c programs
• Known for emotionally intelligent messaging that resonates
• Proven track record: social media transformations, high-performing email campaigns, national website revamps, local and global paid ads campaigns, and top student and founder recruitment
• Passionate about creating empathetic and inspiring content that informs, connects, and converts </aside>

👾 Interested in working together? Let’s chat! 👀

**Who I Work With

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<aside> 👨‍🚀 Founders: From chaos to clarity

You have 10 tabs open in your brain and a pitch or launch around the corner.

I help early-stage founders organize their ideas, clarify their story, and build presentations that actually land.

🛠 Offerings include:

• Deck clarity & story shaping
• Narrative structure & flow
• Thought partnership
• Visual direction & layout </aside>

<aside> 🌎 Startups & Mission-Driven Teams: Strategy with a heartbeat

You’re building something real, and you care about how it’s communicated.

I help early-stage or growing teams craft campaigns and content that connect, not just convert.

🛠 Offerings include:

• Campaign strategy & execution
• Brand storytelling & messaging
• Social media content
• Visuals & creative direction </aside>

<aside> 💌 Impact-Driven Programs & Initiatives

Programs that change lives need stories that move people.

I work with educational institutions, founder communities, and global initiatives like Entrepreneur First and Futurpreneur - helping them recruit, engage, and inspire with story-led marketing that feels personal and powerful.

🛠 Offerings include:

• Program marketing & recruitment strategy
• Messaging + storytelling across channels
• Visual content creation
• International student & founder engagement </aside>

**What People Say

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“I saw your ad on New Year’s Eve and it changed my life.

I moved to Canada to start my new chapter because of it.”

— Founder from Chile who got my InMail ad on LinkedIn

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“You always look at the ask from all angles and put the audience first.”

— Internal stakeholder

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“Your execution speed and quality is scary good. Like... how do you move this fast and stay this sharp?”

— Startup team lead

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“You don’t just tell stories. You tell the right story - and it sells without feeling like a sell.”

— Communications manager

**Let the Numbers Speak: Selected Work

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Futurpreneur – National Website Revamp

📂 Coordinated a full-scale rebuild across teams and vendors

🔥 Result: Improved UX + boosted lead conversions from paid ads

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Wilfrid Laurier University – Social & Content Strategy for International Recruitment

📂 Transformed static content into emotional, student-first storytelling

🔥 Result: 30x shares, 8x views and 300% more likes compared to previous averages

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⬇️ Discover the stories behind the strategies — explore my case studies (clickable boxes) ⬇️